The old site was cluttered, full of information visitors didn’t need, and hard to navigate. The design wasn’t bad, but it didn’t communicate what the owner had built: an elite, premium training studio.

I designed and built a new site in Squarespace with a simpler structure, less copy, and bold photography of the gym itself, so it feels like an elite training studio from the first scroll.

I designed Pursuit’s merch line, including the pieces here and many more shirts, most of which went into production. The goal was apparel members would actually want to wear outside the gym, carrying the brand beyond the studio.

I shot, edited, and produced photos and short-form video of the gym, its athletes, and its services, giving Pursuit a consistent, premium look across social.