PURSUIT PERFORMANCE
FREELANCE / 2023 – 2025 / UI/UX, BRANDING, SOCIAL MEDIA / FIGMA & ADOBE ILLUSTRATOR, PHOTOSHOP, AE, PREMIERE
Website revamp, social media content creation, and merchandise branding for Pursuit Performance, a training and sports performance studio.
Website Redesign
Redesigned the Pursuit Performance website to improve its visual identity, user experience, and overall functionality, creating a cohesive digital presence that better communicates the brand and its services.
Problem: Previous website had confusing structure, no call to action, and inconsistent design.
Solution: Restructure site map and add call to action so users can find important information faster. Apply consistent page design that matches already existing brand guidelines.
Marketing Materials
Designed a range of branded marketing materials, including merchandise, service brochures, and promotional graphics, to strengthen brand consistency across print and digital applications.
Social Media Content
Produced engaging social media content through original photography, photo editing, and short-form video production, creating visual assets that showcase the gym, its athletes, and its services.
